Campari

Beverage Type: Aperitif (Bitter)
Bottle Size: 750 mL
Alcohol: 24% ABV
Producer: Campari Group
Country: Italy
Region: Piedmont (originally from Novara, now produced in Milan)
Base: Neutral alcohol infused with a proprietary blend of herbs, aromatic plants, fruit, and spices
Color: Deep crimson red
Sweetener: Sugar (approximately 250 g/L)

Tasting Notes

Campari opens with a heady aromatic bouquet of bitter orange peel, herbs, rhubarb, and clove. On the palate, it delivers a bold and complex balance of sweet and bitter—citrus oils, quinine-like astringency, warm spice, and hints of cherry bark. Its iconic bitterness lingers on the finish, cleansing and invigorating.

Serving Suggestions

• Classic Negroni (equal parts Campari, gin, and sweet vermouth)
• Campari Soda over ice with a twist of orange
• Americano (Campari, sweet vermouth, soda water)
• Boulevardier (swap gin for bourbon or rye in a Negroni)
• On the rocks as a bold pre-dinner aperitif

About the Producer

First developed in 1860 by Gaspare Campari in Novara, Campari has become one of the most iconic Italian bitters in the world. With its signature ruby hue and unmistakable flavor, it helped define the aperitivo culture in Italy. Today, Campari remains a staple in bars across the globe, prized for its versatility in classic and modern cocktails alike.